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Innovation and technology leadership have long been the hallmarks of the Hyundai name, with the Korean manufacturer’s expertise for design and intelligent motoring garnering multiple awards over the years. In 2023, the brand ushered in a new dawn in the UK, bringing with it a new pronunciation that aligns with the global organisation and which celebrates its East Asian heritage.
With the launch of the new ‘Where Have You Been?’ advertising campaign, Hyundai is helping UK motorists become even more attuned to this exciting new era. Its campaign is designed to dispel the preconceptions of the brand in view of the present-day reality of the manufacturer, whose multi award-winning vehicle lineup embraces some of the automotive industry’s most cutting-edge innovation. The premise is to make drivers think again when it comes to Hyundai, and to discover the electrifying performance delivered through the selection of models.
So, if you think you know Hyundai and how to say the name, where have you been?
It’s the dawn of a new Hyundai.
